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- // Data Analysis Report
- export const DATA_ANALYSIS_MD = String.raw`
- # Q4 2024 Business Analytics Report
- *Executive Summary • Generated on January 15, 2025*
- ## 📊 Key Performance Indicators
- ${'```'}
- Daily Active Users (DAU): 1.2M (+65% YoY)
- Monthly Active Users (MAU): 4.5M (+48% YoY)
- User Retention (Day 30): 68% (+12pp YoY)
- Average Session Duration: 24min (+35% YoY)
- ${'```'}
- ## 🎯 Product Performance
- ### Feature Adoption Rates
- 1. **AI Assistant**: 78% of users (↑ from 45%)
- 2. **Collaboration Tools**: 62% of users (↑ from 38%)
- 3. **Analytics Dashboard**: 54% of users (↑ from 31%)
- 4. **Mobile App**: 41% of users (↑ from 22%)
- ### Customer Satisfaction
- | Metric | Q4 2024 | Q3 2024 | Change |
- |--------|---------|---------|--------|
- | **NPS Score** | 72 | 68 | +4 |
- | **CSAT** | 4.6/5 | 4.4/5 | +0.2 |
- | **Support Tickets** | 2,340 | 2,890 | -19% |
- | **Resolution Time** | 4.2h | 5.1h | -18% |
- ## 💰 Revenue Metrics
- ### Monthly Recurring Revenue (MRR)
- - **Current MRR**: $2.8M (+42% YoY)
- - **New MRR**: $340K
- - **Expansion MRR**: $180K
- - **Churned MRR**: $95K
- - **Net New MRR**: $425K
- ### Customer Acquisition
- ${'```'}
- Cost per Acquisition (CAC): $127 (-23% YoY)
- Customer Lifetime Value: $1,840 (+31% YoY)
- LTV:CAC Ratio: 14.5:1
- Payback Period: 3.2 months
- ${'```'}
- ## 🌍 Geographic Performance
- ### Revenue by Region
- 1. **North America**: 45% ($1.26M)
- 2. **Europe**: 32% ($896K)
- 3. **Asia-Pacific**: 18% ($504K)
- 4. **Other**: 5% ($140K)
- ### Growth Opportunities
- - **APAC**: 89% YoY growth potential
- - **Latin America**: Emerging market entry
- - **Middle East**: Enterprise expansion
- ## 📱 Channel Performance
- ### Traffic Sources
- | Channel | Sessions | Conversion | Revenue |
- |---------|----------|------------|---------|
- | **Organic Search** | 45% | 3.2% | $1.1M |
- | **Direct** | 28% | 4.1% | $850K |
- | **Social Media** | 15% | 2.8% | $420K |
- | **Paid Ads** | 12% | 5.5% | $430K |
- ### Marketing ROI
- - **Content Marketing**: 340% ROI
- - **Email Campaigns**: 280% ROI
- - **Social Media**: 190% ROI
- - **Paid Search**: 220% ROI
- ## 🔍 User Behavior Analysis
- ### Session Patterns
- - **Peak Hours**: 9-11 AM, 2-4 PM EST
- - **Mobile Usage**: 67% of sessions
- - **Average Pages/Session**: 4.8
- - **Bounce Rate**: 23% (↓ from 31%)
- ### Feature Usage Heatmap
- Most used features in order:
- 1. Dashboard (89% of users)
- 2. Search (76% of users)
- 3. Reports (64% of users)
- 4. Settings (45% of users)
- 5. Integrations (32% of users)
- ## 💡 Recommendations
- 1. **Invest** in AI capabilities (+$2M budget)
- 2. **Expand** sales team in APAC region
- 3. **Improve** onboarding to reduce churn
- 4. **Launch** enterprise security features
- ## Appendix
- ### Methodology
- Data collected from:
- - Internal analytics (Amplitude)
- - Customer surveys (n=2,450)
- - Financial systems (NetSuite)
- - Market research (Gartner)
- ---
- *Report prepared by Data Analytics Team • [View Interactive Dashboard](https://analytics.example.com)*
- `;
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